We see fashion everywhere, in every way. The way fashion is being presented to us nowadays have so much to do with the growing power in consumers & the continuing advancement in technology. This goes back to my earlier blog entry titled, "No Ordinary Fashion Show" although now lets focus on another form of fashion presentation that seems to be a growing interest with designers & consumers. It's what they called, a trunk show.

wHaT exacTly is a tRunk shoW?

It is a special fashion event in which an artist or designer puts on a special display of his/her newest collection for viewing to a selected group. A designer will basically travel around with a trunk of merchandise to present their new styles for an upcoming season before they are made available to the general public.

This way benefit designers and consumers at the same time. Designers can save money by not throwing runway shows that cost at least $50,000.. while the consumers have the opportunity to preview the collection and meet with the designer.

Bridal trunk shows are on the rise, especially between the months of January & May. This is an advantage to brides as they have the opportunity to view a larger selection of bridal gowns.

Anna Maier Ulla-Maija Couture Collection

from...

Saks Bridal Trunk Shows

Trunk shows are not just used for fashion.. we're also seeing a growing number of trunk shows being used for a wider range of products/merchandise such as jewelry, home accessories, furniture, & even chocolate!